A Crash Course in Empty Promises

You’ve seen them on your Instagram feed and playing before your YouTube videos. They are loud, start in media res with a testimonial or an aggressive statement. The headline is out of context, but undeniably powerful, and you cannot resist but to click on it. “I did this for ten days and lost 10 pounds.” “Your life is mediocre if you make less than $80,000 a year.” “I could not believe what I was hearing.”